vimeo logo refinement
micro typography
new york city, 2024
The VIMEO project was the perfect opportunity for TOOYA to test our micro typography analysis system. The original logo carried a peculiar and unexplainable charm, a rhythm and personality we deeply respected. Our goal was to preserve that essence while elevating the typography to a new standard of perfection and structural balance. VIMEO Design Team: VP Brand & Creative: Dan Brooks / Director Brand & Creative: Bia Castro
